A Website for your Cleaning Company
One of the primary purposes of your website is to get your cleaning business new clients. These days, people are looking for some type of”proof” that you could be trusted to do what you say you will do, they can trust you with their own valuable property and that you have a proven history of being good at everything you do.
References, quotations, reviews, or”before and after” photographs are a excellent way to let people know that you can back up your claims. Publicity, awards, news reports or interviews are all a great way to establish your credibility.
Remember, the purpose of your website is to get your cleaning company new customers. For example, check how this cleaning company in Taif is successful just via their info-driven website. Even when you’re not a big fan of social media, you have to make sure to give a prospective new customer something which helps them together with the”know, like and trust” portion of the purchasing decision. Let’s take these one at a time:
- References can be in the form of a listing of people or companies that have worked with you in the past and will guarantee the excellence of your work. You generally provide references when you submit the bid to an potential new customer. However, people visiting your website are still deciding whether they’ll even offer you the opportunity to submit a proposal, so this a wonderful place to demonstrate some letters of reference from existing or former clients.
- Estimates and reviews accomplish the same thing in a less formal way and are typically easier to get people to offer you- much easier than getting something in writing. If you’re going to use testimonials determine if your client will provide you their picture to go with it as studies have shown that the reader’s eyes are far more attracted to images (esp. The faces of people) than they are to words.
Before and after images are great because it can help to divide the text of your website with images. In case you decide to use pictures make sure that you get your client’s permission and utilize a high quality camera so your pictures present a positive image of your company.
- Awards and cleanses – What makes these valuable is the fact that it is somebody else stating how great your business is, not just you. Advertising always sounds self-evident but free marketing is worth more since its more believable. Ensure you take advantage of and post on your site opportunities for local marketing and submit your company for neighborhood and business awards. They make a big difference in setting your business apart from the other people in your market area.
- News interviews and stories are priceless chances for what would be known as shameless self-promotion if done any other way. The worth of this kind of exposure is worth every minute of discomfort you might feel while doing this. Additionally, it is a good idea to consider hiring a PR company or publicist to help develop networking opportunities for you and also to make sure you publicize and leverage any stories or news so it makes it possible for you to get your cleaning business new clients.