What is Web design?
Anyone who deals with the Internet and all its possibilities will sooner or later stumble upon the term “web design“. Web design plays an important role in building new web presences. Nevertheless, even existing websites can hardly do without a competent web designer. You can find out here why this is the way the web designer’s work is done and what he can earn annually.
Web design describes the conception, creation and design of internet presences. A successful web design combines the individual wishes of the customer with the existing technical possibilities.
What is important in web design?
Since web design has an enormous influence on the success or failure of an Internet presence, it is a crucial aspect for the website operator. In this way, the information to be determined must not only be optimally transported, but also make a positive contribution to the corporate identity. User-friendliness also plays a crucial role. In the end, the web design also decides how long a user spends on the respective website. It is equally important that the website can be accessed by the popular browsers and at the same time is displayed attractively on any device.
A good web design can therefore be recognized above all by a serious charisma and by a high information value. Furthermore, the design invites you to linger, awakens feelings and makes the curiosity to grow.
How successful a web design is can only be found out when it is already implemented. Key figures such as traffic, conversion rate and click-through rate are crucial here. If these values are very low, the web design should be subject to changes if necessary.
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How does a typical web design process work?
Before the technical execution of the web design is started, the web designer sits down with his customer. Together, a concept for the function and design of the later website is then developed. The following questions play a particularly important role:
- What do you want to present on the website? (service, products, information, etc.)
- Which style suits the services offered? (playful, discreet / minimalist, dynamic, etc.)
- With which end devices does the target group access the website? (responsive or adaptive)
Once the concept has been fully developed, it is the implementation by means of programming. Using programming languages and HTML codes, the texts and buttons, as well as the advertisements, can then be implemented in the web design and placed in the right places on the website. Since the web designer is the one who knows the website best through his work, he can handle the operations even after the web design has been completed and in the event of errors, help to correct it.
After the page is set up, however, the web designer’s work goes even further. He now takes care of the SEO optimization of the website. This is necessary because there is already a market for most products and therefore also corresponding competing websites. Therefore, it is absolutely necessary to use the right keywords (Google search terms) to direct the users to their own website or to that of the customer. If this is successful, the website also rises in Google’s ranking (high performance) and is again found and accessed by even more new potential customers.