Effective Science-Based Web Design Tips You Should Know
There are about 12 web design technologies on the Internet. Many individuals have comments on the look of the ideal website. This is because the design is somewhat opinion-based. It could be great to one but totally different for another.
At the same time, web design is among the most crucial elements for a successful website. In fact, many people say that they judge a company’s credibility based on Webdesign. As a result, it can impact conversions and even more. Read on to learn about scientifically supported web design tips. Do not believe in your instincts and start working.
Top 10 Most Important Website Design Tips
Web Design Based on Science For A Successful Webdesign Project
Here are some research-based tips and tricks to improve your web design.
1. Make website speed on top of your priority
Speed is important, and this is perhaps among the least discussed truth about web design. Studies show that speed affects all things related to your website, from bounce rates to user satisfaction, conversions, and revenue.
When a website runs slowly, visitors will sure to exit the page immediately. This is important. Search engines also take into account the page loading speed in gauging rankings. Therefore, investing on the speed of your site is very important to keep your site visitors from clicking away.
2. Take advantage of the FOLD
The question of whether the fold is still a thing in web design is part of an intense debate. There are some people who say that the fold no longer important because of the large screen sizes being used today. However, others do not agree to this.
But even in 2018, people still drastically declined after spending 57% of their time on top the fold. They spend 74% of their time on the first two screens.
Therefore, FOLDS are still important. For websites, this means prioritizing content and using the available space to keep attracting users. Here are some tips.
Work with clear and detailed titles to explain what visitors can do on your site and focus on its benefits. Keep it short. Use powerful words.
Add key click-to-action text to increase your chances of conversion. The FOLD is where the user journey starts. Make sure the call-to-action text is noticeable.
Highlight your perspective by adding media photos, videos or audio.
3. Web design using the Hick’s law
According to Hick’s law, the more personal choices, the longer it takes to make a decision.
There is an interesting study on this trend, which is trying to give people some type of jam in supermarkets. Finally, those who choose more buy less jam than those who choose less.
How important is this to your website? You can limit the selection to increase the number of conversions. Here are possible things y ou can do in the process of webdesign:
- Cut down menu items
- Table field limits
- Focus on call to action
- Show social button only on active network
- Stick to one goal per page
There are many other ways to reduce the load on your website and guide users to make decisions.
Here are other things to take into account in effective web design:
- go for simple, ditch the sidebar and stick to standard layouts
- avoid carousels, sliders, tabs, and accordions
- make scrolling a priority over clicking
- direct cues are better than subtle cues
- people in pictures are the best choice but don’t use (or at least try to avoid them) stock photos
- take advantage of social evidence.
For more information like this, you can search videos and other podcasts on tubidy. This post is sourced from tourquemag. You can read the entire article at their web design tips published on July 17, 2018.