The Importance of Images to Website Design
The impact of your images and graphics on websites is often underestimated. Images are visually appealing and make your website look more alive like how a digital signage board catches attention. Not only do they bring your website to life, but they also do their part for search engine optimization and marketing. How you can influence these points with your image selection, we show you helpful tips in this post.
Individuality
In order to stand out from the crowd, you should present your product in the best possible way to convince the customer of your company. Show your product or service, the team behind it, and how you work – the look behind the scenes bring you the necessary sympathy and, of course, trust. So think twice about using your old phone photos or using professional photos from a photographer.
When can I actually use stock photos?
Stock photos are best for blog posts or header graphics. However, for the company presentation, your product, or your service, we advise you against stock photos. Many companies stay true to the idea of saving money with stock photos. As convenient as stock photos are, they don’t help with branding, convey your brand, or show the ambiance and people in your company. In order to face potential customers seriously, we recommend that you rely on your own and individual pictures.
Size is crucial
Another important point is the compression of the images. When integrating into your web project, too large file sizes should be avoided in order to keep the loading time as short as possible. This way, your website will rank higher by Google, which in turn will lead to more traffic.
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File names and ALT texts
The right title for your images is especially important because images only rank for keywords. How exactly did you choose the right titles, you can find them in the 4th fact of the blog post “5 important facts for image processing on the web”
In order for Google to recognize the relevance of your images to certain topics, you should provide them with an alternative text. The motto here is “keep it short and simple”. So it should only briefly and clearly describe what can be seen in the picture.
The alternative text in image graphics is not only captured by search engines, but also by visually impaired people. Thus, the alt tag plays an important role in search engine optimization and barrier-free websites.