What does web design actually mean?
The term web design has become an integral part of today’s vocabulary. A website is the shop window of a company or organization.
The way customers take in information visually is significantly influenced by the design of your storefront. Are products/services such as vacuum emulsifying mixer presented coherently and credibly? Do the shape and color match in terms of customer expectations?
These questions from the customer’s point of view and your own formulation of goals with regard to your Internet presentation are discussed when designing a website and an individual strategy is determined.
What is web design?
Web design is the process of building and planning the elements of your website, from the layout and structure to the images, graphics, colors, and fonts.
Web designers create layout proposals, adapted to the corporate design guidelines of your company, coordinate them with you, and implement your web design. Current developments and trends in web development must be taken into account here. In this way, the design basis for responsive web design, for example, is created in the design process in order to be able to cover the steadily increasing number of mobile devices users with mobile devices such as tablets or smartphones.
Good or Bad Web Design?
There is a fine line between good and bad web design. A website doesn’t have to look great graphically to convince its visitors. Sometimes the design and arrangement of elementary control elements are enough to bind a visitor to your own website. Web design and usability – the users determine the success of a website.
Necessary factors in a good web design
- Well-thought-out, target group-oriented concept
- Appealing aesthetics
- User-friendly design and usability
- Clear page and navigation structure
- Conveying company values
An effective web design promotes conversions on your website through the following elements
- Appealing use of negative space
- Clearly presented options for the user
- Obvious calls-to-action
- A well thought out user path
- Responsive design
- Fonts of reasonable sizes that allow for a hierarchy
- High quality, relevant images, and content that grab the attention of your reader
- The balance concerning images and text on every page
Web design describes the conception, creation, and design of websites. A successful web design combines the individual wishes of the customer with the existing technical possibilities. In contrast, the focus is on the user.